Introduction Digital marketing has become an essential tool for businesses to expand their market reach. As such, it has become increasingly important to specialize in digital marketing, and businesses are taking steps to do so. One of the most important aspects of digital marketing is SEO or Search Engine Optimization. Search Engine Optimization is a method of increasing a website’s visibility in a search engine. It is one of the most effective ways to expand your business. The more prominent your website is on search engines, the more attention it receives, and the more likely you are to attract new customers. What is SEO? Search Engine Optimization is the process of optimizing a website to rank higher in search engine results pages (SERPs). The goal is to increase the visibility of a website in search engine results in pages to attract more traffic to the site. SEO involves optimizing various aspects of a website, including its content, structure, and backlinks. There are two types ...
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